Table of Contents
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01NORTH AMERICAN SALES
- Sales by Country
- Sales Breakdown by Size
- Sales Breakdown by Region
- Market Segments
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02MARKET SHARES
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03NORTH AMERICAN PRODUCTION
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04IMPORTS AND EXPORTS
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05COMPONENT SUPPLY
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06FIELD POPULATION
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07FORECAST
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08MANUFACTURER SUMMARY
- JLG
- Caterpillar
- JCB
- Manitex Liftking
- Manitou (Gehl)
- Terex (Genie)
- Skyjack
- Xtreme
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09MANUFACTURER CONTACT INFORMATION
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10CURRENT MODELS AND TECHNICAL SPECIFICATIONS
Executive Summary
Rough terrain refers to uneven and unpaved surfaces that are more demanding on machinery than finished surfaces. This report examines two types of machinery designed to operate on these more challenging surfaces, vertical mast lift trucks and telescopic handlers, also commonly known as telehandlers. Both machines lift material and move it to other areas of construction job sites. They are also commonly used in loading and unloading operations in places such as lumber yards and industrial plants. The product lineups of these machines are extensive with a wide range of load capacities and lift heights. The use of attachments allows these machines to work in a variety of settings. Although they are frequently used in construction and material handling operations, they are suitable for other markets such as mining, agriculture, landscaping, waste removal, and site preparation and clean-up. The table below summarizes the report’s major conclusions.
Vertical mast lift trucks are similar to backhoe loaders but with a vertical mast attachment. They look similar to counterbalance forklifts, which can be classified as Class 1 (electric rider), Class 4 (Cushion Tire) or Class 5 (Pneumatic Tire). Vertical mast trucks, however, are classified as Class 7 (Rough Terrain) trucks. Class 7 trucks generally use pneumatic tires and diesel engines, work outdoors, and are usually bigger and heavier than counterbalance machines. The market for vertical mast trucks is significantly smaller than the telehandler market and has been trending downward. Sales fell for three consecutive years before picking up in 2018, but then dropped by eight percent to x,xxx units the following year. There are 12 suppliers of vertical mast trucks in North America, considerably less than the 21 participants in the telehandler market (some of these companies provide both types of machines). CNH Industrial’s Case has been the longstanding leading supplier, while JCB, Manitex, Manitou,