Manitou was founded in 1957 when Marcel Braud devised the first telehandler. It is one of Europe’s leading material handling suppliers providing equipment for the agricultural, construction equipment and industrial industries. In October 2008, Manitou North America purchased Gehl, the American supplier of compact equipment including telehandlers and asphalt pavers. This purchase allowed the company immediate access to the North American compact construction equipment market. It was renamed Manitou Americas in 2011. Manitou Americas, a subsidiary of Manitou Group (MG) of France, has domestic manufacturing facilities in Yankton and Madison, South Dakota and Waco, Texas. The company has supply arrangements with Terex and Yanmar. Manitou Americas is the focus of this report since it is the North American sales and manufacturing arm for Manitou Group. .
Manitou Group sells and markets equipment in North America and Latin America under five brand names: Manitou, Gehl, Mustang, Loc and Edge. It reports its operating results by region: Southern Europe, Northern Europe, The Americas (North and South) and the Rest of the World (APAM). It has three operating divisions: Material Handling (MHA), Services and Solutions (S&S) and Compact Equipment (CEP). Approximately 74 percent of its 2013 sales were outside of France (“abroad”).