Kubota Front 2017

Table of Contents

  1. 01
    EXECUTIVE SUMMARY
  2. 02
    OPERATING RESULTS
    • Sales Analysis
    • Geographic Sales
    • North American Operations
    • Employment
    • Marketing and Distribution
    • Corporate Leadership
  3. 03
    CORPORATE STRATEGY
  4. 04
    PRODUCT ANALYSIS
    • North American Machinery Sales
    • North American Machinery Production
    • Farm | Industrial Tractors
    • Compact Wheel Loaders
    • Mini Excavators
    • Compact Backhoe Loaders
    • Diesel Engines

Executive Summary

Kubota Corporation’s farm machinery business has concentrated on machinery used for rice growing markets in Asia since its inception. Today, headquartered in Osaka, Japan, Kubota Corporation is one of Japan’s leading suppliers of farm equipment and engines for agricultural use. Kubota management introduced its first tractor to the United States in 1969 as a means to increase its global footprint. Since then, Kubota Tractor became the largest single importer and leading marketer and distributor of tractors rated below 120 horsepower to the U.S. Over the years it expanded its North American offering to include compact construction machinery and began supplying engines to competing manufacturers’ for their machines.

Kubota management continues to look to increase the company’s global footprint and derive more revenues outside of Japan. The company has had a multi-decade commitment to supply North American market first with tractors and then with certain compact construction machinery. Most recently, in 2016, it entered into the North American skid-steer loader market. In fact, since our last report the company has invested in: [To read more, you must purchase the profile report in full.]

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