ROUGH TERRAIN LIFT TRUCKS

CONTENTS | NOVEMBER 2009          REPORT OVERVIEW:

NORTH AMERICAN SALES

  Sales by Country
  Sales Breakdown by Size
  Sales Breakdown by Region
  Market Segments

MARKET SHARES

NORTH AMERICAN PRODUCTION

IMPORTS AND EXPORTS

COMPONENT SUPPLY

FIELD POPULATION

FORECAST

MANUFACTURER SUMMARY

  JLG
  Caterpillar
  JCB
  Terex (Genie)
  Volvo (IR)

MANUFACTURER CONTACT INFORMATION

CURRENT MODELS AND TECHNICAL SPECIFICATIONS

This report updates our prior Rough Terrain Lift Truck report dated August 2007. Rough terrain lift trucks are primarily used to handle stacks of wood, concrete or other materials on jobs where there is no paved surface. The machines are used in a wide range of industries including mining, farming, construction and military applications. There are two types of rough-terrain lift trucks produced and sold today: Telescopic handlers (also known as “telehandlers”) and vertical mast lift trucks. Telescopic handlers have a telescopic boom that can reach out, upward and forward. A vertical mast lift truck is similar to a large industrial forklift however it can lift more weight higher and it can operate in off-road environments.

Telehandlers are the more popular type of rough terrain lift truck today and have been so for at least the past decade. Rough-terrain lift truck unit sales peaked in 2006 and have been suffering ever since. The U.S. market accounted for 93 percent of total telehandler sales, with Canada making up the balance of sales in 2008. The most popular selling models in North America are in the 6,000 lb to 8,000 lb weight class. The rental market had been the primary driver of telehandlerssales until the rental market collapsed in 2007 and now represents 50 percent of the market or possibly less. JLG is the leading supplier of telehandlers through its four separate brand names: SkyTrak JLG, Lull, and Gradall. Case is the leading supplier of vertical mast lift trucks.